Talk is cheap: How to drive change through strategic communications

All employees must understand their retirement plan options in order to effectively plan for their future, but successfully communicating with them remains a challenge for most. This session will explore the unique obstacles public plan sponsors face when engaging with participants, strategies for overcoming those obstacles, and the importance of measuring the right things.

This panel will share:

  • Effective communication strategies
  • How to utilize data to measure success and drive change
  • Techniques for integrating other retirement benefits and accounts
  • How plan sponsors should partner with their providers to develop and deploy successful programs
  • Communicating in a crisis

Speakers:

  • Moderator: Greg Jenkins, Head of Institutional DC, Managing Director, Invesco
  • Panelist: Dan Kimmel, Program and Outreach Manager, State of Delaware
  • Panelist: Chris McCloy, Vice President, Communication Consulting, Lincoln Financial
  • Panelist: Mohammad Raihan, Assistant Vice President, HR Retirement Services, NYC Health + Hospitals

Learning Objectives:

  1. Learn strategies to effectively communicate with participants.
  2. Learn how to utilize data to measure success and drive change.
  3. Learn how to communicate during a crisis.
  4. Learn how plan sponsors can partner with their providers to develop and deploy successful programs. 

 

Materials
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Presentation PDF
CE Survey

Course Details